ΒιΆΉΣ³»­

ΒιΆΉΣ³»­

Content Creation Program

The Bachelor of Arts in Content Creation program at ΒιΆΉΣ³»­ prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at ΒιΆΉΣ³»­?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
ΒιΆΉΣ³»­ alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 β€” a 7.5 Γ— increase β€” according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience β€” a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information

Bachelor of Arts in Content Creation


    • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    ΒιΆΉΣ³»­ offering corporate partnerships for seven online master’s degree programs

    Jan 21, 2022, 11:45 by Thomas Missel
    ΒιΆΉΣ³»­ is offering a corporate partnerships program, including a 15% tuition discount for seven online master’s degree programs.

    ΒιΆΉΣ³»­ is offering a , including a 15% tuition discount for seven online master’s degree programs.

    An organization’s participating employees will receive academic and professional development support as they pursue their graduate degree.

    β€œWe want to play a more active role in supporting the education and retention of top talent by helping employees achieve their personal and professional goals,” said Dr. Michael Hoffman, dean of Graduate Studies, associate provost and chief information officer at SBU.

    β€œTo help facilitate the success of employees as they balance professional, academic and personal demands, each student will receive a success coach, faculty adviser, access to online library services and the option of writing and professional development support services,” Hoffman said.

    The program extends not only to employees at corporate partners, but also to their spouses, Hoffman said. The programs don’t have a residency requirement or an application fee. Organizations can request their employees to be grouped in the same program.

    The fully online, asynchronous programs the 15% discount can be applied to are:

    β€œOur faculty have extensive backgrounds in both academic and professional roles that help ensure students can immediately apply both scholarly and practical knowledge in their work settings,” Hoffman said.

    ΒιΆΉΣ³»­β€™s graduate programs meet the extensive quality standards of their respective accrediting bodies.

    The School of Business is accredited by the Association for the Advancement of Collegiate Schools of Business, a prestigious designation shared by only 5% of the world's business schools. The Jandoli School of Communication is one of just 19 private university journalism and mass communication programs in the nation accredited by the Accrediting Council on Education in Journalism and Mass Communication.

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    ΒιΆΉΣ³»­ the University: The nation’s first Franciscan university, ΒιΆΉΣ³»­ is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. ΒιΆΉΣ³»­ was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.

    Contact Us
    Chris Mackowski

    Dr. Christopher Mackowski
    Associate Dean of Undergraduate Programs Professor of Communication
    Plassmann Hall 224




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