ΒιΆΉΣ³»­

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Content Creation Program


The Bachelor of Arts in Content Creation program at ΒιΆΉΣ³»­ prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at ΒιΆΉΣ³»­?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
ΒιΆΉΣ³»­ alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 β€” a 7.5 Γ— increase β€” according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience β€” a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    New Jandoli Institute article explores health care in Cattaraugus County

    Jul 27, 2022, 09:44 by Beth Eberth
    A review of health care data shows that Cattaraugus County needs to work on preventing chronic disease, on promoting well-being and on preventing mental health and substance abuse disorders.

    A review of health care data shows that Cattaraugus County needs to work on preventing chronic disease, promoting well-being, and preventing mental health and substance abuse disorders. The findings were published by the Jandoli Institute today (July 27) as part of the organization’s hybrid journalism project.

    The essay, β€œWhat data can tell us about the state of health in Cattaraugus County,” was reported and written by Pauline Hoffmann, an associate professor in the Jandoli School of Communication at ΒιΆΉΣ³»­, and Xiao-Ning Zhang, director of the Biochemistry Program and a professor in the Department of Biology at ΒιΆΉΣ³»­.

    Hoffmann and Zhang used data from several reports to compare Cattaraugus County with New York state and the nation. They found that the county has:

    • An older population;
    • A higher percentage of people with just a high school education;
    • Higher poverty rates;
    • A more rural environment;
    • Fewer households with broadband access;
    • Higher smoking rates;
    • More adult obesity;
    • Lower access to exercise opportunities;
    • Higher teen birth rates;
    • More children living in poverty,
    • Higher percentage of injury deaths, and
    • More drinking water violations.

    β€œUsing available data, a community story unfolds,” the two authors wrote. β€œThe higher poverty rate, rural setting, less access to primary care physicians, and education all contribute to higher incidences of chronic diseases. If people don’t have access to a primary care physician, they may not get treatment for a disease that is easily preventable or manageable like diabetes.”

    Full details are in the on the institute’s website.

    The article is part of a series of essays produced for the Jandoli Institute’s Hybrid Journalism Project in which professors from different disciplines partner with faculty from the Jandoli School to develop and produce news stories.

    β€œThe goal of the project is for the non-journalism faculty to gain insight into our industry and for the journalism faculty to learn how those with knowledge and expertise in different fields can strengthen our reporting,” Jandoli Institute Executive Director Richard Lee said.

    The project is funded by a grant from the Leo E. Keenan Jr. Faculty Development Endowment.

    The , a part of the Jandoli School of Communication, serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy.

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    ΒιΆΉΣ³»­ the University:
    The nation’s first Franciscan university, ΒιΆΉΣ³»­ is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. ΒιΆΉΣ³»­ was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.