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Content Creation Program


The Bachelor of Arts in Content Creation program at 鶹ӳ prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at 鶹ӳ?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
鶹ӳ alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    SBU’s DeSimone honored by Buffalo’s Business First with Woman of Influence Award

    Jul 20, 2023, 12:53 by Thomas Missel
    Dr. Kimberly DeSimone, professor in the Jandoli School of Communication at 鶹ӳ, will be honored Sept. 14 with a Woman of Influence Award from Buffalo’s Business First.

    Kimberly DeSimoneDr. Kimberly DeSimone, professor in the Jandoli School of Communication at 鶹ӳ, will be honored Sept. 14 with a Woman of Influence Award from Buffalo’s Business First.

    The weekly business magazine will honor 25 area women for their contributions to the community. DeSimone was honored in the Inspiration category. More than 170 women were nominated.

    The Women of Influence awards will take place from 11:30 a.m. to 1:30 p.m. Sept. 14 at Salvatore’s Italian Gardens.

    The 17th annual awards recognize the business acumen and community spirit of these women.

    “The panel chose these women based on their ability to rise above a very talented pool of competitors,” said John Tebeau, Business First publisher. “We’re honored to recognize their accomplishments.”

    The creator of the , DeSimone is a passionate advocate for advancing women and women’s workforce success. She is a former president of New York State Women Inc. (Buffalo/Niagara Chapter); its mission is to build powerful women personally, professionally and politically and to make a difference in the lives of working women.

    DeSimone is also involved in numerous women’s advancement organizations including The American Association of University Women (AAUW), The National Association of Female Executives (NAFE), The National Latina Business Women’s Association (NLBWA), The National Association of Professional Women (NAPW), and Buffalo/Niagara Sales and Marketing Executives (BNSME).

    She is the director of SBU's .

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    鶹ӳ the University: The nation’s first Franciscan university, 鶹ӳ is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. 鶹ӳ was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.