ΒιΆΉΣ³»­

ΒιΆΉΣ³»­

Content Creation Program

The Bachelor of Arts in Content Creation program at ΒιΆΉΣ³»­ prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at ΒιΆΉΣ³»­?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
ΒιΆΉΣ³»­ alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 β€” a 7.5 Γ— increase β€” according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience β€” a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information

Bachelor of Arts in Content Creation


    • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    Dr. Pauline Hoffmann selected as Public Policy Fellow by Rockefeller Institute of Government

    Sep 4, 2023, 16:12 by Beth Eberth
    Dr. Pauline Hoffmann, an associate professor in the Jandoli School of Communication at ΒιΆΉΣ³»­, is one of six dynamic researchers selected as a 2023-24 Richard P. Nathan Public Policy Fellow by the Rockefeller Institute of Government.

    Dr. Pauline Hoffmann, an associate professor in the Jandoli School of Communication at ΒιΆΉΣ³»­, is one of six dynamic researchers selected as a 2023-24 Richard P. Nathan Public Policy Fellow by the Rockefeller Institute of Government.

    Pauline HoffmannDuring the next year, these experts will partner with Rockefeller Institute researchers to examine timely public policy issues in higher education, public health, drug policy, and local government. The prestigious fellowship program is named after former longtime Rockefeller Institute Director Richard P. Nathan. The fellowship seeks to connect cutting-edge policy expertise to public problems and the policy community that tries to address these problems.

    As part of her fellowship, Hoffmann will study and work with people in rural communities to understand how to develop messaging to counteract the infodemic (pandemic of disinformation) of health-related messages.

    In addition to teaching in the leadership and communications programs at ΒιΆΉΣ³»­, Hoffmann is a New York state senior public health fellow with the Cattaraugus County Health Department and an entrepreneur. She owns Data Doyenne, for the data nerd and the data nervous. As part of Data Doyenne, she has a LinkedIn newsletter and a podcast titled, β€œWTF? (What the Facts?),” which delves into all things misinformation and disinformation. She also has a nonacademic book dealing with the infodemic to be published in May 2024.

    Hoffmann received her doctorate and master’s degrees in communication from the University at Buffalo and her bachelor of science in biology from ΒιΆΉΣ³»­. Additionally, she completed the World Health Organization’s Infodemic Manager Training Program. Her research and teaching focus is on infodemics, conflict management, conflict resolution, and corporate communication and strategy.

    Hoffmann is a former dean of the Jandoli School of Communication and School of Graduate Studies at ΒιΆΉΣ³»­. Before going into academia, she worked in creative services for Catholic Health.

    Her role as a senior health fellow includes strategic and communication planning.

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    ΒιΆΉΣ³»­ the University: The nation’s first Franciscan university, ΒιΆΉΣ³»­ is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. ΒιΆΉΣ³»­ was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.

     

    Contact Us
    Chris Mackowski

    Dr. Christopher Mackowski
    Associate Dean of Undergraduate Programs Professor of Communication
    Plassmann Hall 224




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