ΒιΆΉΣ³»­

ΒιΆΉΣ³»­

Content Creation Program

The Bachelor of Arts in Content Creation program at ΒιΆΉΣ³»­ prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at ΒιΆΉΣ³»­?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
ΒιΆΉΣ³»­ alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 β€” a 7.5 Γ— increase β€” according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience β€” a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information

Bachelor of Arts in Content Creation


    • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    Jandoli School to receive $750,000 in federal funding for technology upgrades

    Mar 25, 2024, 17:32 by Thomas Missel
    The Jandoli School of Communication at ΒιΆΉΣ³»­ will receive $750,000 in federal funding for technology upgrades that are part of the overall Murphy Building renovations.

    The Jandoli School of Communication at ΒιΆΉΣ³»­ will receive $750,000 in federal funding for technology upgrades that are part of the overall Murphy Building renovations.

    The offices of U.S. Senators Chuck Schumer (D-N.Y.) and Kirsten Gillibrand (D-N.Y.) announced the funding allocation today.

    β€œThe Jandoli School of Communication is thankful for the support of Senators Schumer and Gillibrand in pushing for this funding that will help transform the educational experience for our students,” said Aaron Chimbel, dean of the Jandoli School. β€œAs media, journalism and how we communicate change rapidly, our students need the latest technology and equipment to thrive. This funding will help significantly.”

    The money will pay for upgrades to the Koop Lab TV studio β€” including set, lighting, cameras and control room; WSBU Radio, which will eventually move from Reilly Center to Murphy in the renovation; podcast studios; and computers, monitors and cable.

    Phase I of the Jandoli School renovations is scheduled to begin this summer. The Murphy Building enhancements are a major pillar in the university’s $125 million Bolder Bonaventure fundraising campaign.

    The federal funding is part of the 2024 Labor, Health and Human Services, and Education appropriations bill.

    ______________

    ΒιΆΉΣ³»­ the University: The nation’s first Franciscan university, ΒιΆΉΣ³»­ is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. Out of 167 regional universities in the North, ΒιΆΉΣ³»­ was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).

    Contact Us
    Chris Mackowski

    Dr. Christopher Mackowski
    Associate Dean of Undergraduate Programs Professor of Communication
    Plassmann Hall 224




    ΒιΆΉΣ³»­ All Rights Reserved © 2026