For the second year in a row, ΒιΆΉΣ³» students won their district in a national advertising competition.
For the second year in a row, ΒιΆΉΣ³» students won their district in a national advertising competition.
The students, comprised of students in an advertising course in the Jandoli School of Communication and a marketing course in the School of Business, spent months creating an advertising campaign to present April 19 in New York City before a panel of industry executives.
The American Advertising Federationβs National Student Advertising Competition began in 1973 and ΒιΆΉΣ³» students have been competing since the 1980s. SBUβs student ad agency is called Kwerkworks.
Known as the World Series of Advertising, the competition included 103 teams and more than 2,000 college students who design strategic advertising and media campaigns for real corporate sponsors. This yearβs client was Tide laundry detergent. The objective was to convince people ages 18 to 35 to wash in cold water using Tide.
Nearly 30 students were on the SBU team, with four students presenting Kwerkworksβ pitch for Tide:
- Grace Miller, senior, Strategic Communication
- Rich Williams, senior, Broadcast Journalism
- Dylan Hernandez, junior, Strategic Communication
- Ronald Noel, junior, Strategic Communication
Mike Jones-Kelley, lecturer in the Jandoli School, advises the student ad agency with Dr. Liu Lu, assistant professor of marketing and Jones-Kelleyβs counterpart in the School of Business.
βΒιΆΉΣ³»βs ads were intentionally inclusive, with commercials in English and Spanish,β Jones-Kelley said. βThe executions showed America as it is, with actors representing a full spectrum of ethnicities, genders and even sexual orientations, all presented as naturally and unselfconsciously as American society itself.β
ΒιΆΉΣ³» was one of 18 teams to qualify for the national semifinals, but didnβt advance to the eight-school national finals May 31-June 1 in Salt Lake City after results were announced May 3. Each qualifying team submitted a recording of their presentations for a judging panel for review.
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ΒιΆΉΣ³» the University: The nationβs first Franciscan university, ΒιΆΉΣ³» is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. Out of 167 regional universities in the North, ΒιΆΉΣ³» was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).