ΒιΆΉΣ³»­

ΒιΆΉΣ³»­

Content Creation Program


The Bachelor of Arts in Content Creation program at ΒιΆΉΣ³»­ prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at ΒιΆΉΣ³»­?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
ΒιΆΉΣ³»­ alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 β€” a 7.5 Γ— increase β€” according to a recent report by the . 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience β€” a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor

      For non-majors, the minor in Communication provides a solid background in the fundamentals of effective communication.


    Learning objectives


    News-Publications-Research- Banner

    Alan J. Steinberg to visit SBU as Lenna Visiting Professor

    Apr 10, 2026, 12:26 by Beth Eberth
    Alan J. Steinberg, a former senior federal environmental official and public policy expert, will visit ΒιΆΉΣ³»­ from April 13–24 as the 2026 Lenna Endowed Visiting Professor.



    Alan J. Steinberg, a former senior federal environmental official and public policy expert, will visit ΒιΆΉΣ³»­ from April 13–24 as the 2026 Lenna Endowed Visiting Professor.

    During his visit, Steinberg will deliver the Lenna Lecture β€œAcademic Freedom and Tolerance: The Higher Education Challenge of This Decade” at 4 p.m. Tuesday, April 21, in the Doyle Conference Center.

    Alan J. Steinberg

    Free and open to the public, the talk is the highlight of Steinberg’s two-week residency, part of the Lenna program sponsored by Jamestown Community College and ΒιΆΉΣ³»­.

    Steinberg, who has taught at Monmouth University and Saint Peter’s University, has written columns on academic freedom issues and plans to draw on that work in his lecture.

    Dr. Rich Lee, a professor in ΒιΆΉΣ³»­β€™s Jandoli School of Communication, nominated Steinberg for the professorship.

    β€œAlan has had a long and distinguished career in public policy. ΒιΆΉΣ³»­ is fortunate that he is taking time to share his expertise and insight with both campuses and the broader community,” Lee said.

    Steinberg served as regional administrator for the U.S. Environmental Protection Agency (EPA) Region 2 from 2005 to 2009, overseeing environmental programs affecting more than 30 million residents across New York, New Jersey, Puerto Rico, the U.S. Virgin Islands, and eight federally recognized Indian Nations. He managed a staff of nearly 1,000 professionals and a budget of approximately $750 million, leading major initiatives, including the cleanup of significant waterways, improvements to air and water quality, and advancements in waste management.

    He also made history by successfully restoring the Upper Ringwood Mines site in New Jersey to the Superfund National Priorities List β€” the first time a previously delisted site had been reinstated.

    Prior to his EPA leadership, Steinberg held senior roles in federal and New Jersey state government, including regional advocate for the U.S. Small Business Administration and executive director of the New Jersey Meadowlands Commission.

    A trained attorney, he began his career in the U.S. Navy’s Judge Advocate General’s Corps and later practiced law in both private and corporate settings. He remains an active commentator and writer on public policy and government affairs, including his β€œThe Voice of Dynamic Political Centrism” Substack column and podcast.

    During his visit, Steinberg will speak in a number of classes at ΒιΆΉΣ³»­, including management and organizational behavior, environmental education, public policy, sociology and international political economy.

    Drawing on his tenure at the EPA, Steinberg will meet with and address ΒιΆΉΣ³»­β€™s Student Government Association with a talk titled β€œThe Challenge of Earth Day 2026: Accelerating the Pace of Environmental Protection While Maintaining our Nation’s Economic Competitiveness.” In addition, he will hold a professional development session for university students interested in working in public policy, meet with local legislators, and tour the Robert H. Jackson Center in Jamestown.

    The Lenna Endowed Visiting Professorship, established in 1990, is funded through gifts from the late Betty S. Lenna Fairbank and Reginald A. Lenna of Jamestown. The program is designed to bring scholars of stature in their field to ΒιΆΉΣ³»­ and JCC for public lectures and campus engagement. 

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    ΒιΆΉΣ³»­ the University: The nation’s first Franciscan university, ΒιΆΉΣ³»­ is a community committed to transforming the lives of its students inside and outside the classroom, inspiring in them a commitment to academic excellence and lifelong civic engagement. Out of 167 regional universities in the North, ΒιΆΉΣ³»­ was ranked #8 for value and #19 overall by U.S. News and World Report (2025).