The Bachelor of Arts in Content Creation program at ΒιΆΉΣ³» prepares students to thrive in todayβs digital-first communication world. Youβll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.
The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. Youβll be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli Schoolβs state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
ΒιΆΉΣ³» alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 β a 7.5 Γ increase β according to a recent report by the .
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience β a requirement consistent across all majors in the Jandoli School. The schoolβs dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, youβll also gain hands-on opportunities through our many campus media outlets.